Childhood friends turned spouses, Juliana and Tuta, are descendants of cacao farming families dating back to the early 1900s. After pursuing careers abroad, they returned to their roots, founding Vale Potumujú in Arataca, Bahia. Situated on nearly 900 acres within the biodiverse Atlantic Rainforest, almost half of the estate is dedicated to preserved forests; Juliana and Tuta are passionate advocates of the "Cabruca" agroforestry system, integrating native trees to cultivate cacao. This method fosters a sustainable environment for diverse wildlife exclusive to this biome. They replant 4000 seedlings annually. Focusing on Forastero and Trinitario hybrid cacao varieties, each batch is segregated into micro-lots, reflecting their terroir. All cocoa is grown, processed, and transformed into chocolate on-site and Juliana, with her background in gastronomy, enjoys featuring classic Brazilian ingredients in their inclusion bars, adding a uniquely Brazilian touch to many of their offerings.