In the most unlikely of places, Iceland, almost the furthest one could get from a cacao tree on this planet, Omnom Chocolate has become a global sensation. Founded by childhood friends Kjartan and Óskar, Omnom began its journey in a humble old gas station in Reykjavik. They've nailed all the basics like sourcing directly and highlighting terroir, but what really strikes a chord with me is how they embody the spirit of Iceland. Their bars reflect the creativity, imagination, and entrepreneurship that defines Icelandic culture. Drawing inspiration from fantastical creatures, surrealism, pop art, and contemporary Nordic architecture, every bar feels like a work of art (and, actually, it kind of is!). And it wouldn't be truly Icelandic if it wasn't a little quirky - instead of the usual squares, Omnom's chocolates are crafted into geometrical shards. It's like they're saying, "Hey, we take our chocolate seriously, but we're not afraid to have a little fun with it!" which I think is the right attitude to have.